Word: binges
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Dates: during 1940-1949
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Obviously Mildred had not thrown away the big money she used to make singing with Paul Whiteman and the Rhythm Boys (Bing Crosby, Harry Barris and Al Rinker, who is Mildred's brother) -back in the days when people used to sit up until after midnight listening to that still novel gadget, radio. She had done all right, too, with the band that she and husband Red Norvo (now divorced) had for years...
...Groaner's Friend. In Westville Grove, N.J., Louis Lichtman, who plays music to his 4,000 hogs to help fatten them, announced authoritatively that Bing Crosby and Guy Lombardo have greatest hog appeal...
...Bing Crosby (Wed. 10 p.m., ABC). Guest: Ethel Merman...
...been pre-testing movie titles, scripts and casts for Hollywood producers, can now predict for nervous movie magnates the final box-office draw within 3%. Last fall a similar setup was organized to measure the pulling power of radio stars (top draw in both by the Gallup yardstick: Bing Crosby). The full Gallup empire takes an annual operating budget of around $750,000 a year, maintains offices in Princeton, Manhattan and Los Angeles, requires a staff of 1,200 part-time interviewers for the Gallup Poll alone...
Fred Allen (Sun. 8:30 p.m., NBC). Guest: Bing Crosby...