Word: binges
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Dates: during 1940-1949
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Minute Maid's initial success came when it proved that frozen orange juice could have a fresh-squeezed taste. It got its second boost when it sold Crooner Bing Crosby 20,000 shares of stock at 10? a share and made him a director (TIME, Oct. 18, 1948). As part of the deal, Crosby, whose stock is now worth $14.75 a share (paper profit: $293,000) began plugging Minute Maid on a song & chatter radio program five days a week...
...salesladies asked if I wouldn't like to see something new in dump trucks. "This one over here is a product of the Bing Crosby Research Foundation," she said as she pulled a heavy red truck out of the tinkering hands of a small boy, mumbling to him as she did so a perfunctory "Can I help you?" The truck operated by electricity and had a complete gear panel. On the front of the 18-inch-long vehicle was an elevator such as is used to life and carry heavy crates or cotton bales. The truck, which ran on house...
...Joyful Hour (Sun. 9 p.m., Mutual). Christmas show starring Bing Crosby, Dennis Day, Maureen O'Sullivan and others. Lux Radio Theater (Mon. 9 p.m., CBS). The Bishop's Wife, with Tyrone Power, David Niven, Jane Greer...
...Bing Crosby (Wed. 9:30 p.m., CBS). Guest: Ethel Barrymore...
...instance, the tap dancing of Fred Astaire, who clicks his heels and tocs through several excellent routines. In the best of these he dances better while playing a drunk than most of the hoofers could cold sober. Throughout "Holiday Inn" Astaire plays a foil for Bing Crosby. In this film, a Paramount re-release, Crosby's voice and hairline are still intact. He sings an excellent selection of Irving Berlin tunes--"Easter Parade," "Be Careful, It's My Heart," and, of course "White Christmas." The result is like a greeting card: it has no art and no subtlety...