Word: binging
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Dates: during 2000-2009
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Microsoft revealed a nice little coup in its dual quests to make search more dynamic and crawl its way into Google's monolithic grill. At the Web 2.0 conference in San Francisco, the company's digital head, Qi Lu, announced that three-month-old Bing had reached an agreement to crawl all of Twitter's public results in real time. Bing's Twitter search - Bing.com/Twitter - is already live...
...rise is more than just a big marketing win; it's also a technological victory. Twitter is a huge, previously untapped resource in the movement toward search that relies on real-time data rather than archived links. (There was also a strong industry rumor that a similar deal between Bing and Facebook had been reached, though neither party commented on that.) (See 10 ways Twitter will change American business...
...Update: Not so fast, Microsoft. A few hours after Bing announced its Twitter deal, Google announced one of its own. The second Twitter deal of the day doesn't quite erase Bing's advantage. Bing's Twitter search is already live, whereas Google's Social Search, which was previewed at Web 2.0, is a few weeks away from launch. But it does change the day's big-picture winner. That would now be Twitter. Neither Microsoft nor Google revealed the terms of their Twitter deals, but the critical point is that there were terms. For Twitter, and more importantly...
...demo by Yusuf Mehdi, senior vice president of the online audience business group at Microsoft, a number of advances were immediately apparent. The most important for Twitter fans is that Bing reorders the massive, unwieldy Twitter stream by creating a "social relevance" score based on the quality of the tweet - "Life sucks" for instance, would not achieve high relevance - as well as the popularity of the tweeter. Then the tweet is run through spam and obscenity filtration to get a final result. (See the 50 best websites...
...Barring anything unforeseen, Bing will win re-election handily. Detroiters may not love him - "So he's a big multimillionaire," says Gregory. "He's moving to our city to help clean it up. Who asked you to do that?" - but there really are no other viable alternatives. "I've been successful in two careers, financially secure," says Bing. "Trying to help turn this city around was more important than having the good life." He adds, "Folks in government and the city had this entitlement attitude that says, 'It's always been this way. It's always going to be this...