Word: binging
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Dates: during 2000-2009
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Microsoft claims Bing isn't even a search engine - it's a "decision engine." What that means isn't exactly clear. Bing seems to work the same way Google does: type in some keywords, it gives you some Web results. But the marketing shows signs of gaining traction. According to the media-metrics firm comScore, Bing captured 8.9% of the search-engine queries in July, a tiny increase from 8.4% in June. "All of us in the search industry were surprised by Bing," says Anna Patterson, a former Google engineer who has since gone on to found Cuil (pronounced Cool...
Google says it isn't worried, and publicly at least, the company is pretending not to notice Bing. The search engine is Google's cash cow, and the firm constantly pours resources into improving it - hiring the industry's brightest and most experienced engineers, paying them handsomely and letting them work on what is effectively the world's largest data-mining project. Just this month, Google unveiled a project it calls Caffeine, a massive overhaul of its back-end infrastructure that promises to create a faster, more accurate and more comprehensive search engine. "We aren't resting," says Gabriel Stricker...
...Microsoft argues that the Yahoo! deal will help change that perception. If the partnership is approved, Microsoft will take over Yahoo!'s search engine - type in "Britney Spears" at Yahoo! and you'll get results provided by Bing. Microsoft points out that search engines get smarter as more people use them; if a search engine notices lots of clicks on Spears' music videos after searching for the pop star, it can begin to highlight those videos in future searches. That's how the Yahoo! deal will help Bing beat Google, Microsoft says. By massively expanding its market share...
Privately, Googlers will tell you that the Bing ads rankle. They describe them as misleading and unfair, painting a picture of Google that doesn't match reality. Maybe, but Microsoft - a company not previously known for its marketing savvy - is taking a page out of a 1960s Procter & Gamble playbook: create a problem consumers don't know they have, then solve it. Bing...
...Google play defense if Bing starts to move the needle? Google's first instinct has always been to innovate its way out of trouble. But there are a number of features in Google's search engine that most of the public is unaware of. Like how it can give you the local weather and movie times and perform currency conversions with a single search query. It's not in Google's DNA to run confrontational ads, but it's easy to imagine a campaign that shows off all the amazing things your friendly search giant can do. (See 10 ways...