Word: binging
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Dates: during 2000-2009
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...Google isn't exactly quaking in its boots, but for the first time in years the search giant is hearing footsteps. According to one Google insider, the week Bing launched many employees at the company's Mountain View, Calif., headquarters could be seen punching queries into Bing to see how the results compared with Google's. (There's now a website that will do a side-by-side comparison for you: http://www.bing-vs-google.com...
...Inside the Googleplex, employees were particularly interested in getting a sense of Bing's search algorithm. The algorithm is a search engine's secret sauce, the complex set of instructions that determine which search results are returned and in what order. Google's algorithm is a trade secret, one guarded as jealously as the recipe for Coca-Cola...
...What they might have discovered by now is that Bing represents something Google hasn't faced in a long time: a well-designed and carefully thought-out search rival backed by a competitor with very deep pockets. "In some ways, the search experience with Bing is better than Google's," says Craig Stoltz, a web consultant and the author of the blog Web2.0h...Really?. "It seems like Bing returns shorter, more valuable results. Google returns million of results, but a lot of them are pretty useless. That's a way that Google as a tool is vulnerable...
...Google spokesperson declined to comment on Bing, much as an incumbent prefers not to debate an upstart challenger. In a statement, Google said, "We have many competitors, and we take them all seriously." In other words, Google this, Bing...
...Microsoft isn't quite so coy about the competition. Google was the target from Day One. "When we developed Bing, we said, 'O.K., let's really understand the market leader,' " says Danielle Tiedt, general manager of Microsoft's online-audience business group. "What are they doing well, what are they not doing well, and how can we differentiate ourselves...