Word: bingo
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...want to play the game," says Mark Zakarin, marketing vice president for ABC Entertainment. "The other 70% will be irritated by all the promos." Yet if the lure of loot ends up boosting the ratings, contest mania will undoubtedly spread. Anyone for Roseanne bingo...
...this time of values hardly anyone likes to admit harboring. Charlie Hustle is well on his way to becoming Charlie Hustler, an emblem of the gambling fever that is sweeping America. This year Americans will spend an estimated $278 billion on everything from state-run lotteries to church-run bingo. The big question for millions of American sports fans today is not "What's the score?" but "What are the odds...
Legal gambling has spread into some of the most straitlaced parts of the nation. Take Iowa: six years ago, even church bingo games were illegal there. Now Iowa residents have some of the widest choices available in legal gambling. They can buy tickets in either the state lottery or Lotto America, an organization that some experts think may be the nucleus of a national lottery; it currently operates in eight states and the District of Columbia and expects to sign up two more states this summer. Iowans can also bet at one horse track and three dog tracks...
Even Indian tribes are raking in money by conducting legal gambling. Congress last fall passed a law making it easier for Indians on reservations to institute any type of gambling that is legal in the states where the % reservations are located. The most popular reservation game is high-stakes bingo. Near Franklin, La., 1,200 people every Saturday night jam into a $2 million bingo hall built last September on the Chitimacha Indian Reservation; that is four times the number of Indians living on the reservation. Each player pays a $45 admission fee and gets twelve bingo cards. The payoff...
...Computers have made possible the instantaneous distribution of odds on any kind of race or ball game anywhere in the country; bettors can watch the performance of the horses or teams they follow on cable television. Lotteries sell tickets through player-activated computer terminals; churches and charities offer computerized bingo readers. "The new technology makes gambling much more accessible, and it speeds everything up," says Richard Rosenthal, a Beverly Hills psychoanalyst who specializes in treating compulsive gamblers. "It makes gambling much more addictive...