Word: bins
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Dates: during 2000-2009
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...since Sept. 11. Consistently, we have been told to resume our regular routines in a sign of solidarity and strength. The day after the attacks, we were instructed by our government officials, and by the president of this University, to get back to work so that Osama bin Laden, would- be terrorists and the whole world would witness our resolve. So the first battle we were asked to fight in this war against terrorism was to fight our own fear. Instead of fear for ourselves and our loved ones, we have had to be brave for our country...
...Unless Powell hated instant rice before Beers worked her magic, the analogy is undercooked. The former head of both Ogilvy & Mather and J. Walter Thompson became famous for "branding" products like American Express. Now Beers has to rebrand Osama bin Laden as a mass murderer to millions of Muslims who have never seen a 767 or a skyscraper, much less one flying into the other. She has to do it in languages, like Pashto and Dari, that don't even have a word for terrorist. And all this without having control over Voice of America or Radio Free Europe...
Past Issues Taliban Last Days Dec. 17, 2001 ----------------- Lifting the Veil Dec. 3, 2001 ----------------- Hunt for bin Laden Nov. 26, 2001 ----------------- Thanksgiving 2001 Nov. 19, 2001 ----------------- Inside Al-Qaeda Nov. 12, 2001 ----------------- Defender In Chief Nov. 5, 2001 ----------------- Going In Oct. 29, 2001 ----------------- The Fear Factor Oct. 22, 2001 ----------------- Facing the Fury Oct. 15, 2001 ----------------- How Real Is the Threat? Oct. 8, 2001 ----------------- Life on the Home Front Oct. 1, 2001 ----------------- One Nation, Indivisible Sept. 24, 2001 ----------------- Day of Infamy Sept. 14, 2001 PHOTO ESSAYS Kabul Unveiled Taliban on the Run More Photos >>> MORE STORIES Where's OBL: Letter from...
...tall order for anyone, much less someone with no diplomatic experience whose tools at her disposal don't even work that well when you are just trying to make Uncle Sam all warm and fuzzy. Still, she's doing what she can with leaflets and rapid response. Bin Laden had his say unanswered the first time, but she's been ready with Yankee counter-programming since, shuttling Powell, Condoleeza Rice and, most recently, former Syrian ambassador, Chris Ross, over to Washington's Al Jazeera studios on quick notice. Minutes after bin Laden's latest tape was aired, Ross was taking...
...Then there's the signature publication. In her soft Texas voice, Beers, 66, described the centerpiece of her effort, a just-completed 24-page booklet, available in print and on the Internet, in 14 languages, which features graphic pictures of the Sept. 11 attack, and uses bin Laden's own words to accuse him of masterminding it. She is also working with the Ad Council to create a poster to be plastered all over Arab countries when the current $5 million reward for information leading to the arrest of the Most Wanted Terrorists goes to $25 million. Although she told...