Word: bio
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Dates: during 1990-1999
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...long-term goal, in theory, is to change Cuba. The SmithKline deal led to long and apparently educational meetings between U.S. executives and Cuban officials such as Concepcion Campa, 48. Campa is director of the state-run Finlay Institute, the Havana bio-research facility at which she created the meningitis vaccine. But she's also a communist Politburo member, and she got a crash course in capitalist haggling during the negotiations, as well as a closer, less ideological understanding of Americans. "It was hard to make sense of all those Anglo-Saxon contract clauses," she told TIME. "But we appreciated...
...many bestsellers that are bio-related, quite a few have deviated from a strictly biographical form. Have a Nice Day!, detailing the professional wrestling exploits of the wrestler known as Mankind, and The New, New Thing, the story of technology/computer pioneer Jim Clark, both represent a move away from the typical biography in which the life of a single person is the subject of the book. Instead, these biographies tell readers about a larger phenomenon through a smaller lens, funneling the world of professional wrestling and technology into personal stories that readers can relate to and understand. Given that biography...
...also aims at defusing the appeal of the Republican candidate whose biography stands in sharpest contrast to Bush's. More than half of Senator John McCain's bio ad details his horrific experience as a Vietnam prisoner of war. There are black-and-white photos of the angry mob that dragged the downed Navy pilot off to 5 1/2 years in prison. There is no reference to policies or programs, only an assertion that McCain has been "taking on the Establishment and defying special interests and never forgetting those heroes with whom he served." (A neat way of referencing heroism...
...Bradley, the "unpolitician," using two Senators in his bio ad? Maybe because polls show most voters still think of him first as a former basketball player--and because he trails far behind Bush and Vice President Al Gore in "leadership" ratings...
Sometimes you can read a campaign in a single slogan. Gore's bio ad is filled with pictures of his younger days as an Army journalist in Vietnam and as a newspaper reporter, probably to erase his image as someone who was born in a blue suit with a briefcase in his hand. But listen to the end of an otherwise routine commercial on health care: "Change that works for working families." Now subject that phrase to political parsing: "Change"--I'm not Bill Clinton--"that works"--I'm not a wild-eyed liberal like Bradley--"for working families...