Word: biodiesel
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Dates: during 2000-2009
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...Audi is instead touting the benefits of diesel technology. How do you get around the negative perception of diesel cars in the U.S.? Clean-diesel technology represents an immediate technological leap - you immediately, very significantly, reduce fuel consumption and emissions. Biodiesel, too, could get you very close to the point where you can have a neutral carbon footprint. This can all be attained in a relatively shorter space of time, and at lower costs, than waiting 20 years-plus until we get our act together with electric cars. I should say, though, that hybrids are important. It is not diesel...
...that's rarely how it works in most biofuel production today. Instead, a long-standing forest might be clear cut in Indonesia and replaced with a plantation of palms to make biodiesel. That's where the accounting error crops up: we should assess the carbon lost in deforestation when we measure the greenness of biofuels, but that's not how it works under Kyoto, which simply exempts all CO2 emissions that come from using biofuels. CO2 emissions resulting from deforestation or other changes in the way we use land are not evaluated at all. The result is a huge...
...criticized for spending a bundle on marketing. Meanwhile, a New York environmentalist named Jay Westerveld coined the term greenwashing for companies that spin their products as being more environmentally friendly than they really are. Chevron is among the firms that have been sued for greenwashing, accused of undermining a biodiesel project while attempting to enhance its green cred. (Chevron denied any wrongdoing...
...Embracing the slogan “Green is the New Crimson,” the Reunion Committee is prioritizing environmental awareness in planning the reunion. Alumni are all encouraged to take Harvard’s Sustainability Pledge, use biodiesel fuel buses, eat local foods, and limit their usage of paper and plastic, among many other initiatives...
...starkest example of the problems with the analysis is the time horizon. When the EPA studied a reasonable 30-year time period, even with its generous assumptions, soy biodiesel and corn-ethanol plants powered by coal or natural gas actually produced more emissions than gasoline; corn ethanol only passed the stress test (and just barely) when powered by the cleanest possible power. And that analysis assumed it's a good trade-off to accept massive emissions today in exchange for reductions over 30 years, when in fact massive emissions today could help trigger devastating ice melts and other feedback loops...