Word: biomania
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Dates: during 1990-1999
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...Turn of the Century" is sponsored by the cable network A&E, which is only appropriate considering that the channel helped spawn TV's biomania with its 12-year-old Biography. This franchise draws A&E's highest prime-time ratings and has spun off CDs, videos, a digital all-bio channel and a magazine whose readership A&E places at more than 2 million. The program's thesis is simple: people are more interested in history that has a famous face on it. "We live in an age of celebrity," says Michael Cascio, A&E's senior vice president...
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