Word: biotherm
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Dates: during 1980-1989
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...push their treatments, manufacturers have buffed up an old gambit: the scientific slant. Names, and often prices, are suggestive of proprietary drugs: Estee Lauder's Prescriptives, L'Oreal's Biotherm and Revlon's European Collagen Complex. The list of ingredients in many concoctions would make the witches of Hampstead Heath envious, from plant extracts like soybean and avocado oil to miracle chemicals. In May, Shiseido will introduce a 24-hour cream, BH 24, containing biohyaluronic acid. La Prairie boasts that its Cellular Wrinkle Cream has proteins from the placentas of black sheep (because they are so resistant to disease, explains...