Word: biotherm
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...push their treatments, manufacturers have buffed up an old gambit: the scientific slant. Names, and often prices, are suggestive of proprietary drugs: Estee Lauder's Prescriptives, L'Oreal's Biotherm and Revlon's European Collagen Complex. The list of ingredients in many concoctions would make the witches of Hampstead Heath envious, from plant extracts like soybean and avocado oil to miracle chemicals. In May, Shiseido will introduce a 24-hour cream, BH 24, containing biohyaluronic acid. La Prairie boasts that its Cellular Wrinkle Cream has proteins from the placentas of black sheep (because they are so resistant to disease, explains...
Many of the secret formulas evolved by accident or were intended for other uses than they are put to today. Angostura Bitters were first brewed as a remedy for tropical stomach disorders and an antidote for scurvy. Coca-Cola began as a headache remedy. Biotherm, a popular European secret beauty preparation that is now spreading to U.S. cosmetic counters, was born when a French physician discovered plankton on the water of his sulphur bath at Aix-les-Bains. The first four-gallon barrel of Worcestershire sauce brewed up in Lea & Perrins' chemist shop tasted so bad that...