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Word: biotherm (lookup in dictionary) (lookup stats)
Dates: during 1963-1963
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Usage:

Many of the secret formulas evolved by accident or were intended for other uses than they are put to today. Angostura Bitters were first brewed as a remedy for tropical stomach disorders and an antidote for scurvy. Coca-Cola began as a headache remedy. Biotherm, a popular European secret beauty preparation that is now spreading to U.S. cosmetic counters, was born when a French physician discovered plankton on the water of his sulphur bath at Aix-les-Bains. The first four-gallon barrel of Worcestershire sauce brewed up in Lea & Perrins' chemist shop tasted so bad that...

Author: /time Magazine | Title: Marketing & Selling: They've Got a Secret | 2/22/1963 | See Source »

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