Word: birkenstock
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Dates: during 1990-1999
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...People in Dunster have a thing about being called granola types," DeMay says. "We're environmentally conscious, but we're not crunchy Birkenstock-wearing people. We're very accepting and friendly...
...SPEAKING OF FOLK MUSIC . . . Well, we weren't, were we? Does anyone? Outside of Birkenstock dealerships, natural-food markets and the occasional bold bookseller who might risk putting a copy of Bound for Glory on the counter next to Vox, folk music -- both traditional and the highly modified and individualized form practiced in the '60s -- has tumbled from the pop culture jet stream and gone to earth somewhere in the deep woods of nostalgia...
...Sales are just phenomenal," says Lisa Geil of Birkenstock, based in Novato, California. And Geil says sales are especially strong in college towns...
Geil says the surge in Birkenstock sales are an indication that "Americans have left the '80s dress for success...
...Birkenstocks were introduced to the U.S. after Californian Margot Fraser discovered them during a trip to her native Germany in 1966. Undaunted by U.S. shoe-store owners who told her no woman would wear such homely shoes, she persisted by selling them mostly through health-food stores. Before long, they became an essential part of the hip uniform of the '70s. But unlike some other foot-friendly footwear of that era (remember Earth shoes?), they never really went away. Birkenstock kept its loyal following and diversified by bringing out men's and children's models...