Word: birkenstock
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Dates: during 1990-1999
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...Remember Birkenstocks, those clunky but comfy sandal-shoes so ubiquitous in the '70s? Their time has come again. Updated with slightly sleeker styling and trendy materials like black patent leather, the shoes have increased in sales 30% during each of the past three years. This year Birkenstock Footprint Sandals expects a 40% increase, to about 1.4 million pairs. They are still made with layers of suede, jute and cork, with the sole contoured to the natural shape of the foot and a shock-absorbent foot bed. Prices range from $50 to $130 for adult sizes...
...fast track. In a brutal economic climate for magazines, Utne Reader's circulation has tripled in the past three years, to 204,000, making it one of the nation's fastest growing periodicals. Ad pages climbed more than 160% over the same period. The Reader hawks products like Birkenstock sandals, Gevalia coffee and "socially responsible" mutual funds while banning alcohol...