Word: birkenstock
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...activists but also to poke fun at himself. "The Danes," he says in a part of the speech on energy, "get 20% of all their electricity from the wind." The little-boy smile unfurls. "I can hear Karl Rove right now cackling in the White House, 'Oh, this Birkenstock Governor from Vermont.'" Pause for laughs, then: "The truth is, we've fallen behind technologically...
...industry no longer figures its prime market is Birkenstock-wearing proles hankering for tofu and lentils. It's courting health-conscious consumers of every stripe who want to eat more grains, fruits and vegetables (but not exclusively) and cut back on fat and sweets (but not too much). Marketers are playing up the gourmet aspects of their products--and charging premium prices. "A lot of companies don't want to sell an organic product with a tree-hugger image anymore," says Michelle Barry, an analyst with the Hartman Group, a Seattle-based market-research firm. "They're marketing these products...
...yuppies; and you, exist for the sole purpose of peddling to tweed-jacket clad alums come Reunion Week. Ever notice how some stores seem to stick around for no imaginable reason? Who really shops at Serendipity, anyway? Unless, of course, it’s for the linen-wearing, Birkenstock-shod, trust-fund-enabled sector of the population. No wonder Harvard Square sometimes feels like the inside of one of those sno-globes: everything is deliberate, planned, sanitized. What we get with a place that seemingly caters to everyone is an artificial Disneyland that is useful to none. And perhaps...
...sense, a consultant in Michigan may devise sound and efficient management strategies which will save thousands of jobs. Guccis help more people than a Birkenstock comforting a dozen battered women. Isn't saving the jobs of several hundred garment workers through streamlining management akin to a Birkenstock ladling soup to 40 homeless clients...
...wrong. There is, of course, some evidence that homosexuality is something of a fad among young people. On a few college campuses, the term "gay until graduation" is used derisively to describe those who experiment with gay sex. Gay equality has nonetheless become a '90s version of Birkenstock environmentalism for many youths. Even in certain parts of suburbia, gay is becoming more than O.K.; it's cool...