Word: birkenstockers
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While environmentalists generally laud these efforts, corporate pledges to go green tend to be the first casualties when business gets tough, and enviros often criticize the promises as "greenwash"--really, business as usual. In 2000, Ford Motor lit up the Birkenstock crowd by promising to improve SUV fuel economy 25% by 2005; three years later, the firm reneged amid a steep sales slump and $6.4 billion in losses. Ford has started issuing reports on its environmental impact and is taking steps to address global warming. But nowhere in the publicity efforts do you hear that the firm is part...
...Italy have crafted dress shoes with new technology like Insolia, a system invented by a podiatrist that shifts weight from the front of the shoe back to the heel, making high heels feel more like flats. At the same time, old standbys in the comfort-shoe industry, such as Birkenstock, Rockport and Ecco of Denmark, have stepped up their styles, boosting heel height or introducing trendy animal prints...
...with marriage? How much appeal will Dean have beyond Internet-cafe society and the liberal salons of the two coasts? As he stumped in South Carolina last week, Dean rarely missed an opportunity to introduce himself archly as a "guy from the North," "a Vermont Yankee" or "this environmentalist, Birkenstock-wearing guy from Vermont." The joke on himself is evidence of self-confidence, but he has yet to show how mass-market he can go. In a state where as much as half the Democratic electorate is likely to be African American, the crowds that showed up to hear Dean...
...forum, sponsored by the environmental organization cambridgegreen.org, brought a 40-strong crowd of tie-dyed clad, birkenstock-wearing residents and representatives from Cambridge environmental interest groups...
...winning are celebrity associations that fashion companies are using them to craft their brand images and their products. Reebok has teamed up with 50 Cent, Shakira and Diane von Furstenberg; Birkenstock with Heidi Klum; and LeSportsac with Gwen Stefani. And designers like Marc Jacobs, in the absence of seismic shifts in fashion, are siphoning some adrenaline from Hollywood by putting celebrities in their ads: Cate Blanchett for Donna Karan, Adrien Brody for Ermenegildo Zegna, Christina Aguilera for Versace...