Word: birnbach
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Dressed as one might expect to find her--in a prep-plaid shirt, green sweater, blue blazer, penny loafers, and Nantucket accessories--Lisa Birnbach, editor and coauthor of "The Official Preppy Handbook" came to the Coop yesterday to sign copies of her book...
...Handbook," which Birnbach said, is "still number one nationally on paperback charts," was released in November 1980, 900,000 copies ago, and is now in its fourteenth printing...
...Birnbach credits the book's success to a resurgence of "overtly nauseating preppiness." Another fact, she added, is "my sparkling personality...
...yesterday's two hour signing session was typical of her others. Birnbach's sales factors are accurate. Her preppy jokes, charisma, spot-inspections of the patrons' preppy attire, and generally witty personality wooed a Lacoste-clad crowd into buying nearly 100 copies of her book in the first hour. She dazzled patrons with her ability to describe their friends, aided only with the knowledge of the person's alma mater, which lead to the sales of more copies for more friends...
...Birnbach started her public tour last November and will continue through the summer. She has come to the Boston area three times...