Word: birnhak
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...Steve Birnhak has another idea: turning empty storefronts into billboards. The company he founded, New York-based Inwindow Outdoor, connects property owners with advertisers who are willing to pay for window space, conveniently located at eye level of anyone walking or driving by. The ads go from floor to ceiling and are pretty hard to miss. One recent Chicago project advertised Intel over the entire façade of a now defunct Comp USA store...
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