Word: biro
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Dates: during 1940-1949
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When it bought the Biro ball-point patents for $1,600,000 (TIME, Nov. 12, 1945) et seq. Eversharp hoped to capture the pen market. But many another company, notably Reynolds Pen, got there first and skimmed the cream off. When Eversharp did get its pen out, it ran into the same trouble that plagued the other ball-point penmen: the pen did not write well...
Eversharp brought out new models, improved the Biro system, and lost money replacing the insides of its pens free of charge. Furthermore, it spent heavily on plants to meet the demand that ballooned during the ball-point fad. It fell hard when the balloon burst...
...Cook, 41, a mailman, father of four, was making his last round of the day on Manhattan's lower Seventh Avenue. It was cold and windy, and he had his face buried in his collar. Above him, on the roof of a 15-story apartment building, Mrs. Natalie Biro, a blonde, 36-year-old radio actress, was getting ready to commit suicide. She had tied her hair in a kerchief, put on slacks (which would not billow in the wind) and pinned her purse to them. Two seconds after she closed her eyes and jumped she landed squarely...
...Eversharp had passed Parker Pen Co. and Sheaffer, and had an ace up its sleeve to grab off the brand new ballpen market. The ace: the North and Central American rights to the Biro patents, for which it had laid out $500,000 (TIME...
...Capillary Action) pen, such as writing under water. It also boasted: 1) a cartridge-type refill; 2) choice of different colored inks; 3) a higher price, $15 plus jewelry tax. Eversharp had spent $2,000,000 for research and for the North and Central American rights to the Biro pen (TIME, Aug. 21, 1944), forerunner of the present crop of pens. But what Eversharp had got for its money was not clear, as new ball pens were turned out by a handful of companies...