Word: birthdaying
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...most of her seven siblings, including her only brother, refuse to talk to her. "They cross the road when they see me coming," she says. "Family means a lot to Asians, but, in the past 25 years, I've never heard from anyone in my family on my birthday, not even a card. That still hurts...
...parents feel these parties are stress-inducing. Beth Fisher didn't mind renting out a fire truck to give the guests rides around a Los Angeles neighborhood for her fireman-loving son's third birthday. "It wasn't expensive, and I have great memories of the event," she says...
...industry has grown up around birthday parties for the younger set. Greeting card company Hallmark estimates that people spend over $600 million on kids' cards, gift-wrap and partyware every year. Companies like Libby Lu have make-over parties, Build-A-Bear stores have private party rooms and there's even a museum that allows kids to dissect sheep's eyeballs. It can cost from $500 to $1,000 to hold a party at one of these venues - or $38,000 if you want to rent out famed toy store FAO Schwartz for a sleepover...
...Doherty says his aim isn't to cut down on celebrating, but to cut down on parents' anxiety around the event. "A lot of parents feel they're on a birthday-party treadmill that gets faster every year. They're afraid their birthday party won't measure up and their child will be disappointed...
...Cadby has another theory. "Maybe we realize our kids are only young for a short time and you want to capitalize on it," she says. "You think, 'I didn't have such a great birthday when I was young. I want my kid to have...