Word: biscuit
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Dates: during 1930-1939
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...chase in countless homes of England. "Lie down," "Find it," "Jump over the poker," went more commands. Rattling food pans and garbage cans, the Montgomerys for a memorable 15 minutes had every listening dog in England in a dither. When a Montgomery Dalmatian greedily chewed up a dog biscuit before the microphone, dog-owners reported widespread mouth watering. When Montgomery fox terriers, Peter and Jock, got to growling, hackles rose the length and breadth of Britain. When Tippler, a tough Corgi, refused to "speak," every obedient canine listener in Albion spoke...
...Henry D. Perky was granted a patent on machinery for manufacturing his "pillow shape" Shredded Wheat Biscuits. When the patent expired 17 years later, Kellogg Co. began making a whole-wheat biscuit: ten years later it made this biscuit frankly similar to Shredded Wheat in shape & size. By 1929 Kellogg had sold plenty of its pillow-shape biscuits. That year National Biscuit...
acquired Perky's business. There followed a long legal skirmish in the U. S. and in England: National Biscuit sued Kellogg, valuing the Shredded Wheat trade name at $5,000,000 and claiming sole right to both the name and the design...
...Appeals at Philadelphia, which in April 1937 reversed a previous decision of its own, the Supreme Court of the U. S. settled the breakfast-food issue. Out of a solemn huddle came the Justices with a decision that the term "shredded wheat" did not belong solely to National Biscuit Co. Six-to-two (dissenters: Justices McReynolds and Butler), they found "shredded wheat" simply a generic term by which a "biscuit in pillow-shaped form is generally known to the public...
Last week, with no rataplan of drums, The Admiral and The Biscuit met at Pimlico. The purse was $15,000-mere horse feed. Both had been beaten by mediocre horses since last spring. But 40,000 devotees, nonetheless interested, jampacked the old Civil War race course outside Baltimore. In hushed silence they watched the two thoroughbreds walk up to the starting line,* watched Seabiscuit, with Georgie Woolf up, zoom in front in the first few strides. At the first quarter Seabiscuit was two full lengths ahead. Then a roar swept over the ancient stands: pretty little War Admiral, the favorite...