Word: biscuit
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...longer stay unique for very long. Just about any new drink, breakfast food or pudding is almost immediately surrounded by a horde of imitations. For example, General Foods' Toast 'em Pop-Ups were bushwhacked by competitors; the company has recently sold the line to Schulze and Burch Biscuit Co. Cool 'n Creamy frozen puddings were also a disappointment. "We were hoping that Cool 'n Creamy would continue to build, but it hasn't," says Cook...
...possibility of that. For a roommate she draws a grim little trollop named Biscuit Besqueth, who talks baby talk to the oaf she is trying to railroad to the altar. Down by the pool, pale Fortune's batty advances are repelled with casual, callous disdain by the glistening sun worshipers. The author has mastered all the sledgehammer nuances of brutalizing speech: the deadening obscenities, the tag lines from talk shows, the dreary threats and boasts...
Fortune escapes being brutalized only because she is too far gone to recognize the hellish landscape that surrounds her. She gives chase to several louts (one hopes that feminism will not entirely eliminate the attractive male character from women's writing) and becomes disastrously entangled in Biscuit's campaign for a wedding ring...
That range, in fact, has sent the manufacturers into an orgy of name giving. Charles Revson has come up with such goodies as Baby Biscuit and Raisins for his Etherea line. Estée Lauder has picked Coffee Brandy and Ginger Brandy for her nail polishes and Ripe Plum for her blushers. On the theory that a French phrase or two is equally intoxicating, Christian Dior has countered with Chataigne Doré eye shadow and Brume de Rose lipstick...
...think more in terms of product than consumer. The privateers are usually young veterans of advertising or marketing who work on ideas supplied by clients or develop and sell products on their own. More than 20 independent new-product firms are at work on projects for General Foods, National Biscuit, Johnson & Johnson, Bristol-Myers, Continental Can and other companies...