Word: bismol
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Dates: during 1970-1979
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...whole. Besides its "full-strength" (up to 75 proof) cocktails such as tequila sunrises and mai tais, Heublein is also marketing drinks with less punch (as low as 25 proof) but more in the way of vivid color: the Pink Squirrel, for instance, could be taken for Pepto-Bismol. Schenley is bidding for a share of the premixed market with a new line of twelve drinks-including an apricot sour...
Last week: Two for four (.500). Season: 15 for 31 (.484). Pepto Bismol...