Word: bismol
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...into the hospital.' And I said: 'What's wrong Mama?' And she said, 'Well, I'm not feeling well. I saw my doctor and I told him there's something wrong.' He had been treating her, the doctor, for a gall bladder for five years. She was taking Pepto-Bismol. And then she said, 'But I said to him, No. I want to go in the hospital, to take whatever tests can be taken.' Quite a smart woman. [Looks up to make sure you realize this.] And the doctor said to her, it's gall bladder, and we'll just...
...comparing brand-name products, extolling the merits of one over the other, could be dealt with in laborious detail. Says Michael Dann, senior program adviser to ABC's Video Enterprises: "The advertiser who wants to spell out the differences between Phillips' Milk Of Magnesia and Pepto-Bismol is going to get a hell of a lot more time...
...whole. Besides its "full-strength" (up to 75 proof) cocktails such as tequila sunrises and mai tais, Heublein is also marketing drinks with less punch (as low as 25 proof) but more in the way of vivid color: the Pink Squirrel, for instance, could be taken for Pepto-Bismol. Schenley is bidding for a share of the premixed market with a new line of twelve drinks-including an apricot sour...
Last week: Two for four (.500). Season: 15 for 31 (.484). Pepto Bismol...
...memorable decisions. The shredded-wheat biscuit became a courtroom cause celebre in 1938, when the Supreme Court set precedent by ruling that Kellogg could make the same biscuit as Nabisco, whose patent had expired and whose link to the shredded-wheat name had faded. The pink color of Pepto-Bismol was at issue in 1959, when a federal court in New York ruled that the pink had a "functional" purpose and therefore could be copied. Last week the Supreme Court handed down a decision of such broad impact that it overturned unfair-competition doctrines in all 50 states...