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Word: bisquick (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

Suregobble, Surelay, Suremilk, Suretürk, Chick Builder, Calf Builder, Turkey Builder, Turkey Finisher. . . . On such products and the more familiar Gold Medal Flour, Wheaties, Bisquick, is built the $150,000,000 annual business of General Mills, Inc., whose 18 flour mills, eleven feed mills, two cereal mills, six blending warehouses and 71 sales offices dot the U. S. from Honolulu to Boston like Suregobble scattered in a turkey pen. This world's largest flour producer is the result of a 1928 merger of Washburn Crosby Co. and a handful of smaller concerns. In its first nine years...

Author: /time Magazine | Title: MANUFACTURING: One of 18 | 8/8/1938 | See Source »

...financial reorganization is being worked out. One of its best known brands is Airy Fairy cake flour, a competitor of General Foods' Swans Down. A new product is ready-to-bake Airy Fairy Kwik Biskit, over which General Mills and Washburn Crosby filed a suit charging infringement of its Bisquick trade mark. Commander-Larabee promptly filed a $1,000,000 counter suit...

Author: /time Magazine | Title: Business: Commander to the Gulf | 6/27/1932 | See Source »

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