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Word: bisquick (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...maker of that Jap-killing torpedo director was no oldtime munitions outfit, no veteran precision manufacturer, no war-wise Naval ordnance plant. It was energetic, ingenious General Mills Inc., which before the war was a peaceful flour miller (Gold Medal, Bisquick, Wheaties). But last week General Mills was running a huge Naval fire control plant, was hard at work turning out complicated gunsights, torpedo directors, smoke-screen gadgets, telescope and periscope prisms...

Author: /time Magazine | Title: Miracles in Minneapolis | 1/25/1943 | See Source »

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