Word: bisquick
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...regulated food was labeled for sodium. Hayes expects that one-third to one-half will be by year's end. General Foods has already sodium-labeled its Shake 'n Bake, Post cereals and Birds Eye frozen vegetables; General Mills has tagged 200 products from Bisquick to Hamburger Helper. Mighty Campbell's, king of soups, has just introduced a new line of low-sodium flavors nationally. Among the green-and-yellow-bannered cans are variations on traditional chicken noodle, split pea and chunky vegetable beef...
...invested a total of $348,800.000 in the four media in 1960, a bare 1% increase over 1959. There was only minor reshuffling among the top ten: American Home Products (Equanil, Anacin, Chef Boy-Ar-Dee Foods) and General Mills (Wheaties, Bisquick, Betty Crocker baking mixes) each advanced two notches; Lever Brothers and Ford fell back...
...something under four minutes. The rest of the 15-minute program is devoted to music by an organ, a harp and a sentimental baritone, a quick rehash of the boy-meets-girl details of the particular romance, and to some intensive selling of the products of Sponsor General Mills (Bisquick, Crustquick, Party cake...
...maker of that Jap-killing torpedo director was no oldtime munitions outfit, no veteran precision manufacturer, no war-wise Naval ordnance plant. It was energetic, ingenious General Mills Inc., which before the war was a peaceful flour miller (Gold Medal, Bisquick, Wheaties). But last week General Mills was running a huge Naval fire control plant, was hard at work turning out complicated gunsights, torpedo directors, smoke-screen gadgets, telescope and periscope prisms...
Suregobble, Surelay, Suremilk, Suretürk, Chick Builder, Calf Builder, Turkey Builder, Turkey Finisher. . . . On such products and the more familiar Gold Medal Flour, Wheaties, Bisquick, is built the $150,000,000 annual business of General Mills, Inc., whose 18 flour mills, eleven feed mills, two cereal mills, six blending warehouses and 71 sales offices dot the U. S. from Honolulu to Boston like Suregobble scattered in a turkey pen. This world's largest flour producer is the result of a 1928 merger of Washburn Crosby Co. and a handful of smaller concerns. In its first nine years...