Word: bisquick
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...financial reorganization is being worked out. One of its best known brands is Airy Fairy cake flour, a competitor of General Foods' Swans Down. A new product is ready-to-bake Airy Fairy Kwik Biskit, over which General Mills and Washburn Crosby filed a suit charging infringement of its Bisquick trade mark. Commander-Larabee promptly filed a $1,000,000 counter suit...