Word: bissonnet
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Dates: during 2001-2001
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...recruitment is the first step in diversity, retention is its more critical companion. "Companies get real focused on recruitment, [but] creating a welcoming culture is harder to do," notes Pat Bissonnet, Continental Airlines' director of diversity. "If you don't have the right culture, all the things you do to recruit won't help you a bit." Continental's hubs are home to large Latino populations, and the company gets 15% of its revenues from Latin and Caribbean countries. Hispanics now make up 20% of Continental's work force...
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