Word: bites
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...really be bad to be so good? Consider the case of Frito-Lay, which has long been America's king of salty snacks. In recent years the PepsiCo subsidiary, whose bite-size best sellers range from Lay's Potato Chips to Rold Gold Pretzels, has crunched more than one rival that got hungry for its business. Since the late 1980s, Frito-Lay, with $5.5 billion in sales last year, has boosted its industry market share from 38% to a towering...
...Bite Out of Crime...
...When Loker Commons opened its doors in the fall term, we weren't disappointed.... The well-designed pine-stained study nooks ensure students a high degree of privacy, while the open areas...are great places to mix and mingle with fellow students, hold informal meetings and grab a quick bite...
...surprise that the impetus comes from a guilty press corps, which has been lambasted of late for its obsession with "horse race" journalism, for covering campaigns as if they were sports and mincing substance into sound bites. According to one study by journalist Kiku Adatto, the average sound bite on the evening news in presidential elections went from 42.3 sec. in 1968 to 8.4 sec. in 1992. And while sound bites are taking up less airtime, punditry is taking up more. A study by the Center for Media and Public Affairs shows that television correspondents covering the 1996 campaign talk...
Contemporary technophiles could learn a lot from the fire ants' story. They could learn even more from historian Edward Tenner's newly published Why Things Bite Back: Technology and the Revenge of Unintended Consequences (Knopf; 346 pages; $26), in which that story and many more like it combine to paint a richly detailed picture of one of the more enduring features of modernity's landscape: the way our best-laid technological plans often go so thoroughly awry...