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...everyone should stick around for the Subway ads. First, the study is a bit biased toward college-age respondents. To correct that, in one experiment the researchers expanded the age range, including subjects from 18 to 67 years old. Those over the sample's median age of 35, which matches the median age for the U.S. population at large, preferred programs without commercials. Subjects under 35 liked the breaks. Since younger viewers get bored more easily, they might desire more novelty - in this case, an ad in the middle of a program - than older viewers...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

That's a shocking bit of understatement. The tape - which Guantánamo officials should consider as a method of nonlethal torture - was a rambling (and fake) voice-mail message that purported to invite the listener to a 21st-birthday party. In it, the party's host talks about someone's sick cat; she mentions her redecorated kitchen, the weather, someone's new house in Colchester and a vacation in Edinburgh that involved museums and rain. In all, she mentions eight place names and eight people who are definitely coming to the party. (See pictures of office cubicles around...

Author: /time Magazine | Title: Study: Doodling Helps You Pay Attention | 2/26/2009 | See Source »

...short game has gotten a little bit better.' TIGER WOODS, the world's No. 1 golfer, on his return to the sport after an eight-month absence following major knee surgery...

Author: /time Magazine | Title: Verbatim | 2/26/2009 | See Source »

...taxes or you commit crimes for a living. Not an entirely fair characterization, to be sure, but it's a safe bet that the decision by Swiss bank UBS to turn over the names of some accused tax evaders has a few of the world's richest criminals a bit nervous. (See 25 people to blame for the financial crisis...

Author: /time Magazine | Title: A Brief History Of: Swiss Banks | 2/26/2009 | See Source »

...jars [filled with tobacco blends] and you’d just go through and smell them and talk to the salespeople,” he says. “You could buy in discrete quantities or you could buy a whole tin if you wanted. [It was] a little bit of an education in tobacco connoisseurship...

Author: By Michelle L. Quach and Peter F. Zhu, CRIMSON STAFF WRITERSS | Title: 126 Years and Still Smoking | 2/26/2009 | See Source »

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