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...later pigeons, became the center of laboratory experiments in which he controlled behavior by setting up "contingencies of reinforcement"?circumstances under which a particular bit of desired behavior is "reinforced" or rewarded to make sure it will be repeated. The behavior Skinner demanded of his pigeons was bizarre???for pigeons. He made them walk figure eights, for example, by reinforcing them with food at crucial moments. The process as explained by Skinner: "I watch a hungry pigeon carefully. When he makes a slight clockwise turn, he's instantly rewarded for it. After he eats, he immediately tries it again...

Author: /time Magazine | Title: Behavior: Skinner's Utopia: Panacea, or Path to Hell? | 9/20/1971 | See Source »

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