Word: bizkit
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WPBH’s morning talk show has been the wake-up call some mornings, Tupac the mornings when Terrance, our former dishwasher, was here, and Limp Bizkit the mornings when our manager Chip is awakened at 5:30 a.m. by a call from John, the breakfast cook, saying that he can’t make it. It’s the music that keeps everyone going in the morning, and the kitchen is never silent...
...Barry Taylor devised a remarkable strategy in which all 18 album cuts were licensed for commercial use. Songs from Play showed up in ads for Nordstrom and Nissan, in an Oliver Stone movie and--egad!--on Veronica's Closet before finally muscling their way onto radio in between Limp Bizkit and Britney Spears...
...just three years Benveniste built an army of more than 30,000 kids who distribute swag to their pals in what he calls "hand-to-hand promotion." Clients included Rage Against the Machine, Radiohead and Limp Bizkit. Next: hip-hop, electronics, films, fashion and, perhaps someday, even politics. "We want to become the voice of today's kids," says Benveniste, "empowering them to bond together and giving them something to belong to." But giving them some free stuff first...
...there's any musical link among the three, it's an emphasis on melody--at least compared with the testosterone-drenched, jock-rock chants of Limp Bizkit and Kid Rock. And that may help lure pop kids. "There's a lot more stuff that everybody can sing along to, that girls can take home and listen and sing to, as well as those guys hitting their heads on the wall," says Elektra A&R associate Jill Katona. But if the three don't make a movement, they may represent the desire for one, and a first taste of things...
...singer Michael Stipe says his rock group R.E.M. [MUSIC, May 21] can't possibly compete with the band Limp Bizkit or Britney Spears in terms of mass-market popularity? Stipe must have that backward, because those cheesy, minutely talented, built-in-a-corporate-boardroom flavors of the moment are the ones that can't meet the quality of R.E.M. Twenty years from now, R.E.M. will still be remembered as one of the greatest bands in rock-'n'-roll history, while Limp Bizkit and Britney will have long been relegated to "Where Are They Now?" status. ROBERT BEMIS Atlantic City...