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...generation of fitness-minded businessmen. All the Boss ads feature a tall, square-jawed model who looks like a health-club regular. "We are completely aware that 70% of men's clothing decisions are made by females," says Uwe. The company also has recruited such top athletes as Björn Borg, the five-time Wimbledon tennis champion, and Jürgen Hingsen, the world-record holder and Olympic silver medalist in the decathlon, to wear the Boss line...

Author: /time Magazine | Title: A Boss Look for the Boardroom | 9/10/1984 | See Source »

SEEKING DIVORCE. Mariana Simionescu, 27, former Rumanian tennis star who gave up her career to be a tournament wife; and Bjŏrn Borg, 28, alltime tennis great (five Wimbledon championships, six French Open titles) who retired last year after international competition stopped being "fun"; by mutual consent after four years of marriage, no children; in Monte Carlo...

Author: /time Magazine | Title: Milestones: Sep. 3, 1984 | 9/3/1984 | See Source »

...around my mother's neck," he said. "She deserves it more than me." In a tournament in which it seemed that the amateur ideal of pure sport had taken more than a few shots to the head, this was refreshing indeed. -By Michael Walsh. Reported by BJ. Phillips/Los Angeles

Author: /time Magazine | Title: Olympics: GOLD TODAY, GREEN TOMORROW | 8/20/1984 | See Source »

...good at all," said Conner. "To be a part of it now when we come to this moment, when we finally pull it off . . . I'm so happy I stayed around to be a part of this. From this moment on, we will always be Olympic champions." -By BJ. Phillips

Author: /time Magazine | Title: Olympics: Finishing First, At Last | 8/13/1984 | See Source »

During the first phase of the plan, AMC will retool China's standard jeep, the BJ-212. Called a "Jipu" in Chinese slang, the BJ-212 is a 30-year-old vehicle of partly Soviet design. AMC will install a fuel-efficient, four-cylinder engine and other improvements. The first spruced-up Jipus will roll off Peking's assembly lines in 1984. Starting in 1987, the vehicle will be replaced by a version of AMC's popular CJ7 Jeep...

Author: /time Magazine | Title: Reaching for the Biggest Market | 5/16/1983 | See Source »

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