Word: bjorn
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Dates: during 1980-1989
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Inventor Knut Bjorn-Larsen might not have hollered "Eureka!" when he developed a garterless girdle back in 1965. But Bjorn-Larsen, 58, of Carpinteria, Calif., would be readily excused if he hollered himself hoarse last week. The reason: in the U.S. District Court in Los Angeles, a federal judge ordered Munsingwear Inc. of Minneapolis to pay Bjorn-Larsen $31 million in damages for fraud and patent infringement...
...native of Norway, Bjorn-Larsen is a born tinkerer. While doing graduate work in bacteriology and biochemistry at Berkeley and U.S.C., he relished playing Louis Pasteur with his potions and Petri dishes. But, for financial reasons, he never finished his doctorate and eventually became an insurance broker. On the evening of April 27, 1963, Bjorn-Larsen was in bed with an aching back when he began thinking about his wife's pet peeve: girdle garters that put holes in her stockings and made them run. Recalls Bjorn-Larsen: "I knew there had to be a better way to attach...
...last time Bjorn Borg played tennis in Australia was in December 1974. It was an experience that he and the Australians would rather forget. Borg, then 18, looked more like a weekend hacker than the sport's rising star, losing to unranked players in the first round of two tournaments and bowing out in the second round of another. Borg surveyed the rubble of his fame Down Under and admitted: "I may have let the people down." The people agreed. Wrote the tennis writer for the Melbourne Age: "His reputation in Australian tennis is now not worth much more...
Wrong, if you said Volvo or Bjorn Borg. It is ABBA, the world's top-selling recording group. But six-year-old ABBA, an acronym for Members Agnetha Faltskog, 31, Bjorn Ulvaeus, 35, Benny Anderson, 34, and Anni-Frid Lyngstad, 35, earns only part of its income from rock 'n' roll. Much of it comes from sidelines-like importing oil, leasing computers, investing in real estate and running one of the largest art galleries in Europe. These and other enterprises, owned by ABBA and its manager Stig Anderson, 50, netted roughly $20 million on sales...
...besides Ford, Zoli and Elite, there is the No. 2-ranked Wilhelmina Models Inc. ? plus some 15 to 20 smaller outfits account for close to $50 million in annual billings. The action has attracted Sports Management Tycoon Mark McCormack, whose International Management Group represents such superstars as Bjorn Borg and Arnold Palmer. McCormack has now moved into modeling with agencies in London and Tokyo, and last month launched a New York outlet, International Legends...