Word: bjorn
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Dates: during 1980-1989
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...surprisingly, recollections that begin "I remember the time Bjorn . . ." are as scarce as tales of his defeat in a tournament. He is no stick-in-the-mud. In a night of horseplay with fellow pros at Jamaica's Montego...
...very private guy. He's got opinions on lots of subjects but doesn't talk much." So Borg remains an enigma to most of the players. Says Solomon: "I spent a week playing exhibitions with him, and I don't think we talked a total of ten minutes. Bjorn is quiet, real quiet and contained...
...wanted to win so that I could become a great champion." Whatever the reasons, Borg's fellow pros find him a gracious competitor. Says Tom Gullickson, who has beaten Borg once in their three meetings: "He's a real gentleman. He doesn't make excuses when he loses. Bjorn wins with class and loses with class...
...seemed an unlikely predicament for Bjorn Borg, the world's wealthiest tennis player, but Borg rarely carries much cash with him. He does not have to. A small army of accountants, financial advisers, marketing experts and other support troops are employed to manage his money, his personal needs and his vastly lucrative image. Borg has not quite reached the dizzying heights of Arnold Palmer, the top earner in all of sport, who has made roughly $60 million in his career from golf and business ventures. "But he's getting closer," says Mark McCormack, founder and president of Cleveland...
...firms line Borg's pockets for promoting breakfast cereal, bread, soft drinks, leisure shoes and clothes, sunglasses, tanning lotion, key rings, pencils, erasers, posters, calendars, confections (a Borg candy bar is sold in Europe), blue jeans, jewelry, glucose tablets, men's cologne, liquor (in Brazil) and a Bjorn Borg doll. One year he posed with two Swedish sewing machines for a company that wanted to salute "three Swedish champions." This fall a Borg-authored tennis column will begin appearing in British newspapers. Next month, for $125,000 plus royalties, a French picture agency will be permitted to photograph...