Word: blackbaud
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...addition to a rise in number of donations, online gifts tend to be larger, which reflects the nature of the technology. A study by Blackbaud found that online donors tend to be younger people with higher income, a group that matches the demographic of internet-savvy people in general. While offline giving still makes up the lions’ share of charitable donations, online giving will likely grow to surpass it, which means that the amount donated each year will also keep growing...
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