Word: blackett
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Donald W. Blackett--Nancy Hill (Radcliffe...
...Flying Spearhead. The Cudahy-to-Grant deal reveals Will Grant's secret. Last year he decided that Cudahy's lush Old Dutch Cleanser business (handled by Blackett-Sample-Hummert) was fair game. He called in all his employes for a session on what was good or bad about Old Dutch-and other-cleansers. Then he got some of his research staff (the mail-room girls look like Powers models) licensed to sell Dutch Cleanser from door to door, taking notes while housewives scrubbed. He set others to scrubbing every bathtub in the 450-room Knickerbocker Hotel, even...
Five mornings a week (over the Blue Network) for the duration, Chaplain Jim is scheduled to bring the everyday problems of Army men home to their mothers, wives and sweethearts. A 15-minute sustaining show, it is being written and produced by Blackett-Sample-Hummert, Inc., who run the biggest soap-opera factory in the world...
...enterprising Roosevelts, Elliott, in radio, naturally has the oddest messmates. Oddest of these for a Roosevelt to be hobnobbing with is a Chicago adman named Hill Blackett, mainly famous for having guided Alf Landon's campaign in 1936. The Blackett advertising agency, Blackett-Sample-Hummert, Inc., does the biggest business in radio: mostly sobby, low-cost network serials plugging household helps, headache remedies, beauty aids, etc. to U. S. housewives...
...classier stuff. Recently B-S-H tried to place transcriptions of some of its cheaper CBS and NBC serials, like Stella Dallas, Backstage Wife, etc. on small stations for night-time broadcasting. One prospect was Elliott Roosevelt's 24-station Texas State Network. But when Elliott and Blackett tried to get permission to take transcriptions of the shows off NBC and CBS wires, they got a royal runaround...