Word: blackglama
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Dates: during 1970-1979
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Rogers agency ads for Blackglama mink coats picture celebrities such as Lillian Hellman, Shirley MacLaine, Brigitte Bardot, Beverly Sills and Lena Horne in curious poses, always unidentified, wearing the $7,000 garment, under the head: "What becomes a legend most?" This emphasis on mystery and glamour is characteristic of the agency's work. And the style pays off. Blackglama sells eight of every ten mink coats marketed...
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