Word: blackness
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...medium of television, which connects the vast majority of Americans, and through which many people predominantly receive their social and cultural cues. The study looked at 11 popular prime-time TV shows, such as Heroes, Scrubs, House, CSI: Miami and Grey's Anatomy, whose casts include both white and black recurring characters of equal status...
...first of a series of four studies, researchers showed participants TV clips in which a white character and black character interact - but the segments were stripped of sound and the black character was digitally deleted. The idea was to ensure that neither race nor dialogue would color viewers' analysis. The exercise was repeated with the white character deleted. Researchers then asked the viewers, white college students, to evaluate in each circumstance, whether the unseen character appeared to be treated positively or negatively by the seen character, and how well liked he or she appeared to be. In the end, across...
What fascinated Weisbuch was that the viewers' judgment of the characters was based purely on nonverbal cues, from facial expressions to body language. In fact, when participants were given transcripts of the verbal content of the clips, they saw no difference in the way black or white target characters were treated by speaking characters. These expressions may have been scripted into the show by writers, or by productions editors or the director, but nevertheless, researchers say they demonstrate unfavorably biased attitudes toward black characters...
Next, researchers tried to figure out whether this nonverbal bias was being communicated to people watching the show. Researchers created two sets of short, silent clips, one pro-white and the other pro-black. In the pro-white set, white characters were treated positively and black characters were treated negatively; in the pro-black clips, the reverse was true. A separate group of students was asked to view either the pro-white or pro-black TV clips. Afterward, the students completed a questionnaire that was presented as a different study, but actually served as a measure of their racial bias...
...scientists went on to demonstrate that the viewers were unaware of the clips' effect. In another part of the study, students were asked to watch the same pro-white and pro-black clips, but this time they were also instructed to be on the look- out for evidence of subtle biased behavior. Afterward, viewers were asked to determine whether white characters or black characters were treated better...