Word: blackout
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Dates: during 1960-1969
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...pictures. I have only two complaints here. Herman Chessid's music is too squealy, his fanfares too insipid. And, at the very end of the play--a blaze of glory--it is ridiculous for light-designer Tharon Musser to give us a long slow fadeout instead of a quick blackout...
...contrast, the Times Magazine racked up $13 million in advertising last year, despite its costly, strike-born blackout, and accounted for more than 10% of the newspaper's total ad revenues. When the 15-week newspaper strike ended in April, the magazine returned with a robust, 200-page issue, fattest in its history. Department-store buyers, fabric makers and dress manufacturers all over the country read it avidly for the ads that tip them off to what's hot in the fashion capital of the U.S. Largely because of this clientele, the Times's Sunday circulation outside...
...soon as Cleveland's record 129-day newspaper blackout ended last month-after carving an estimated 8% hole in the circulation of both papers-Vail got to work. He redesigned his grey editorial page, insisted on shorter editorials, and advised writers to make their point "at the front, to tell the public right off what the Plain Dealer thinks." He demanded tighter copy, claims that "as a result we have 20% more stories in the paper" Says Managing Editor Philip Porter: "The grandmother has been rejuvenated...
...poststrike April spurted 10.6% ahead of the total for the previous April, the Times was up 6.4%, and the World-Telegram 5.4%. All were helped by the initial splurge of poststrike advertising, particularly by department stores that had delayed their traditional January white sales and spring clearances until the blackout was ended. Even so, there were more minus than plus signs. The Post was down 3.2%, the Mirror 5.3%, the Journal-American 7.9%, and the News 8.7%. One explanation for the mixed pattern: the advertisers are diverting their newspaper dollars to suburban papers and to those metropolitan dailies -such...
However they smelled. Manhattan's papers returned last week after their 114-day blackout with a solid, 6,500,000-copy thwack!-720,000 above their prestrike circulation. And they went fast, although newsdealers later bundled up and returned thousands on thousands of copies. Exulted Mirror Managing Editor Selig Adler: "We sold more papers than when Marilyn Monroe died...