Word: blacks
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Dates: during 1990-1999
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Little wonder, then, that when Fred wanted to expand his store and told the owner of an adjacent store that his sublease would not be renewed, Sharpton's organization stepped in. Sharpton sent the matter to his organization's Buy Black steering committee and announced at a rally that "we will not stand by and allow them to move this brother so that some white interloper can expand his business on 125th Street...
...chair of Sharpton's Buy Black committee, Morris Powell, had sharper words: "We are not going to stand idly by and let a Jewish person come into black Harlem and methodically drive people out of business.... We are going to see that this cracker suffers." He added, "... that cracker got to be insane. We are going to close him down...
...City-based ad-sales firm, advising clients to forgo buying spots on minority-oriented radio stations because "advertisers should want prospects, not suspects." Within days, Joyner's fans had heaped so much protest on Katz that its president came on the show and promised to double its billings for black radio stations. Next, Joyner and Smiley compiled a list of companies that get millions of dollars from black customers and started pressuring them to buy more ads in black media. (The beneficiaries would include black-owned outlets that broadcast Joyner's show...
...first target was CompUSA, which didn't focus on black customers, even though blacks spend about $750 million a year on computer products. In August the two began urging listeners to send in sales receipts to prove that blacks shopped at CompUSA. They sent five big boxes to CompUSA but got no reply. Then Joyner read on the air an insulting letter that had been faxed to the show on CompUSA stationery. It turned out to be a hoax, and he had to apologize. It looked like the campaign might fizzle...
...make us shut up." The next day, with Joyner's blessing, Smiley blasted ABC for threatening to cancel the show. ABC's and CompUSA's switchboards were overwhelmed with angry phone calls from Joyner's fans. Last week Halpin appeared on Joyner's show and promised to hire a black-owned ad agency and to give a 10% discount to those who had sent in CompUSA receipts. Everyone's happy now. But why do black consumers have to go to such extreme lengths to get companies to take them seriously? As Joyner declared last week, "This ain't over...