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...inexpensive goods mess with our minds. She describes one experiment in which researchers used brain scans to show that the joy of a discounted item comes before it's bought; by the time a person is at home with his new thing, the luster is gone. On Black Friday, I watched shoppers on TV proudly state how much they were saving on this and that. No one mentioned how much they were spending...
Preliminary data indicates Black Friday sales got off to a roaring start this year, with consumers shopping earlier and online sales increasing significantly over last year...
...Some of the sales bump is likely resulting from an expansion of the Black Friday sales hours. Many brick-and-mortar retailers opened their doors as early as midnight - rather than the traditional 6 a.m. shotgun start, and some offered their door-crasher deals online even earlier - on Thanksgiving day. "Many retailers took their Black Friday sale items and put them online on Thursday starting just after midnight on Wednesday," says Fiona Dias, executive vice president of strategy and marketing for GSI Commerce, a company that runs about 80 e-commerce websites for retailers and fashion designers. "This...
...whose team traveled to about 30 malls, big box retailers and strip-mall centers to monitor activity today in different parts of the country. "I purposely went to the same mall in Short Hills, N.J. at 9 a.m. as I went to last year, he says. "Last year [on Black Friday] I parked in the front row, and this year it took me about 20 minutes to get a spot." (See pictures of expensive things money...
...Online retailers were busy too. GSI's flock of web retailers averaged 520 orders in their peak minute of sales on Black Friday, up from 430 orders during the peak minute a year ago. "It was about 20% higher orders per minute than it was last year,' says Dias. However, she speculates it's possible orders will drop off on Saturday and Sunday if shoppers were only seeking time-limited door-crash specials...