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...that did a better job of helping viewers understand and remember risk information was for the bladder control drug Enablex, which features colorful bouncing water balloon characters. (Here's a link to a similar Enablex ad - again, not the one Day studied.) Day discovered that the voiceover speed was slower than in most drug ads and stayed consistent throughout the ad. Correspondingly, when Day tested viewer comprehension, they understood and remembered Enablex's side effect profile better than usual...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

...find people caught in the gap between India's dreams of greatness and the awful reality of its broken health system. Most of the country lives there. Take Abhishek Khushwa. He would be a normal kid but for the fact that nine years after his birth with a bladder defect, his family is still struggling to get him what should be a simple and relatively cheap operation. Like many sick Indians, Abhishek is both symptom and cause. His lack of proper treatment is reason enough for national shame but his ill health hurts the country in turn, not only forcing...

Author: /time Magazine | Title: India's Medical Emergency | 5/1/2008 | See Source »

Nathan suggests that the vaccine, which has also been approved for treatment of bladder cancer, might see more widespread use if the trials are successful...

Author: By Laura C. Mckiernan, CRIMSON STAFF WRITER | Title: TB Vaccine May Cure Diabetes | 4/4/2008 | See Source »

...space missions produce spin-offs," says Pillinger. But, in reality, they yield few applications in everyday industry. With portable GCMS, "Everywhere we go, people say, 'I can see an application for it.'" Indeed, Morgan and his team are now building GCMS units to test for drugs in breath samples, bladder cancer in urine samples, pollutants in reservoir water, and more. And Pillinger? He's cut back on work since being diagnosed in 2005 with progressive multiple sclerosis. But his eyes have never left the sky. "I still want to be the person who finds life on Mars," he says. Until...

Author: /time Magazine | Title: Back to the Future: TB Detection | 11/15/2007 | See Source »

...titular question is asked and the response is always, “Drinking water.” Copious amounts of water are then consumed. RLD: After nearly three gallons of water in under 50 minutes, Davis again began to sweat profusely and suffered from a mild case of overactive bladder syndrome. AFN: Diagnosed with acute hyponatremia, a condition marked by electrolyte imbalances, priapism, and low blood sodium levels. Briefly hospitalized. ANALYSIS OF RESULTS After AFN’s stint in Mount Auburn Hospital, the study was aborted. Planned but unperformed experiments included playing “45:33?...

Author: By Ruben L. Davis and Andrew F. Nunnelly, CRIMSON STAFF WRITERSS | Title: NEW WORKOUT: "45:33" | 11/15/2007 | See Source »

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