Word: bladed
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Dates: during 1960-1969
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...represents death in Burma; and on Formosa, despite the political connotations, red is considered a lucky color, and advertisements abound in crimson. Africans, along with admiration for anything "new from America," have extremely literal reactions. Gillette is a heavy seller because it uses wrappers that depict a razor blade slicing a crocodile in half to emphasize sharpness. But literal-mindedness can be a problem. After her first glimpse of television, one native woman asked: "When all the good men have killed all the bad men, why do they rush off to clean their teeth...
Cornering the market for the new blade steel is typical of Sweden, which has become a steel power even though its output-3,600,000 tons last year-is barely 1% of the world total. The Cartier of steel, Sweden has a reputation for quality that keeps its steelmakers expanding and operating at full blast, while U.S. and European mills are short of orders in a ruthlessly competitive market...
Stainless is created by blending the high-grade steel with chromium carbides, which toughen it, make it resistant to rust, corrosion and great heat. Sweden's steelmakers cold-roll the stainless steel to 4/1,000 in., then grind, polish and cut it into blade-wide coils before shipping it to the blademakers, who stamp and sharpen the final blade. Stainless is also indispensable in making nuclear reactors, missiles, jet engines and supersonic plane wings, as well as surgical instruments and food-processing equipment...
...into the fellow's nose. And in an inspired version of the death of Caesar, he has Caesar standing in the Forum hearing senatorial complaints. One comes from Cassius, who thinks there should be a month named after him. That would be ludicrous, retorts Caesar, whetting Cassius' blade. "Thirty days hath September, April, Cassius, and November." Hah, hah. Googgh...
Worse yet, if the stainless blade lasts for too many shaves (some Wilkinson shavers boast up to 20), it could mean a cut in Gillette's total sales. Says Mark Litchfield, Gillette's assistant treasurer: "If the stainless steel blade gives twelve shaves or more, we could have some real problems...