Word: bladed
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Dates: during 1960-1969
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Dwight Macdonald is a genial tilter at windmills, and in his time he has bowled over more than his share. If occasionally a blade clouts him on the back of the noggin, he is undeterred. He barrels on, filling the conversational air with friendly bellowings and snorts even when he has not formed words ready to his tongue. He can keep an interrupter at bay just by an elongated stammer, disarm the most savage attacker with a high, snuffling whinny, and it sometimes takes the cold light of morning to tell where he went wrong. But he remains...
Perhaps not since the first postwar Volkswagen gunned into view has there been such a word-of-mouth consumer success as the Wilkinson Super Sword-Edge razor blade. When it was first introduced in Britain by the stodgy, 1 go-year-old Wilkinson Sword Ltd. (sword cutlers by appointment to Her Majesty Queen Elizabeth II). the Super Sword immediately took over 10% of the British blade market. Men who normally scraped through three shaves with the best blade available found they got more than ten with a Super Sword. Its farne spread to the Continent, then to the U.S.; supplies...
Last week Boston's Gillette Co., the king of razor blade makers, recognized that it could no longer ignore Wilkinson's threat to its markets-no matter how reluctant a threat it might be. Before many months, announced Gillette Chairman Carl J. Gilbert, Gillette will introduce a stainless steel razor blade of its own. Gilbert, too, seemed to regard the new blade as a bit of a bother that would do little to help Gillette earnings. "As we see it now," says he, "the real significance lies in the direction of increased customer satisfaction with our products...
With his Savile Row suits and ingratiating manner, spare, handsome William John Christopher Vassall liked to move about Britain's nicer resorts, impressing elderly ladies and retired colonels as an outwardly gay blade who was really some sort of secret agent. Trouble was, nobody realized just how gay he was-or, for that matter, how secret. Last week Vassall, 38. was convicted in London's Old Bailey of passing British Admiralty secrets to the Russians for six years, rather than risk exposure as a homosexual...
Barbie and her wardrobe reflect a favorite Mattel device that Elliot Handler calls "the razor and razor blade" technique. Explains Handler: "You get hooked on one and you have to buy the other. Buy the doll and then you buy the clothes. I know a lot of parents hate us for this, but it's going to be around a long time." Parents, in fact, get scant sympathy from the Handlers, whose advertising is admittedly designed to evoke the razor-razor blade urge in children. Says Elliot Handler unapologetically: "We feel it's up to the parents...