Word: bladed
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Dates: during 1960-1969
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...Brattle's offering this week is a good old-fashioned shoot 'em up, Russian style. And Quiet Flows the Don has all the cowboy accoutrements: fistfights, whippings, sex (diluted), cossack cavalry charges, and even an attempted suicide with a three-foot scythe blade. With these it combines the usual Soviet trappings: oppressed peasants, oppressive nobles, and oppressingly nationalistic shots of women out in the fields raking hay. But like the suicide attempt, which ends up cutting a tendon instead of the jugular vein, the movie is rather anti-climactic, despite the imitation-Hollywood splendor. No one is surprised when...
...gloom that hung over Cincinnati last week as the World Series ended in five games hung just as thickly over a Boston executive suite. The annual radio and television World Series sponsorship costs the Gillette Co., the world's largest razor-blade manufacturer, a flat $3,000,000, whether the series goes four or seven games. "You root for anyone you want for the first game,'' is a Gillette axiom. "After that, you root for the underdog so that Gillette can get its full seven games worth of advertising...
...straight edge. King Camp Gillette, a salesman of bottle tops, suddenly had a vision of a flat, two-edged safety razor centered in a perpendicular holder. Gillette scraped up some money from friends, formed his company in 1901. He placed his own bushily mustached face on every package of blades, and launched a widespread advertising campaign to debeard the U.S. male. So successful was Gillette that his face became a medicine-cabinet fixture and the close shave a daily ritual. With firm patents on its razor and blade, Gillette was unnicked by competition until the '20s, merged with...
...proprietary drugs (Thorexin, cough syrup and cough tablets) in 1957-and continued bringing out a stream of toilet accessories (latest: an aerosol deodorant) to boost Gillette sales. To combat the inroads of electric shavers, Gillette's technicians went to work to perfect a sharper, smoother-cutting Super Blue Blade (by chemically treating the edges of the steel). Introduced last year, the Super Blue now accounts for 45% of Gillette's blade sales in the U.S. Once a major threat to Gillette, electric shaver sales have fallen from a high of $138 million in 1956 to $100 million last...
...enigmatic samples of U.S. newspaper wisdom comes from Mark 4:28 and runs above the Christian Science Monitor's lucid editorial page. It was adopted at the behest of Founder Mary Baker Eddy, who prescribed the original quote from the King James Version of the Bible: "First the blade, then the ear, after that the full corn in the ear." Staving off endless wisecracks, a resourceful editor substituted the verse as it appears in the American Standard Version, in time for the first issue in November 1908. The new translation carried by the Monitor shucked the corn, uses grain...