Word: bladed
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Dates: during 1980-1989
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...have a vaguely scruffy look and finger a thick stubble of half-grown beard. When they go out, however, they are smooth and trim, clean-shaven, and smelling faintly of lotions and creams. This is the Shaving Research Room, the living heart of the world's largest razor blade factory: Gillette Corp.'s World Shaving Headquarters in South Boston...
From there on the company's history reads like a compilation of the shaving industry's greatest hits: 1946, Gillette brings the world a plastic blade holder, eliminating the messy, dangerous, individually-wrapped blades that had been the national standard; 1959, the company perfects the extra-smooth silicone-coated razor blade; and 1965, the first razor with a fully-contained multiple shaving cartridge is introduced to American shavers by Gillette...
Then came 1971, and the moment that changed the way the world shaves forever. Working in conditions of absolute secrecy, Gillette scientists perfected a shaving technique known as "hystersis"--a two-blade system in which the first razor gave the beard a rough cut and then cunningly pulled it away from the face. . . where a second blade (placed exactly 60 one-thousandths of an inch behind the first) could snip it close to the skin before it had a chance to fall back in place. The result: the world's closest shave. They called the razor TRAC...
...economical, disposable Daisy razor for women in 1975 and Good News! disposable for men a year later, the ATRA swivel head system in 1977 and, most recently, the ATRA Plus shaving system with an attached lubricating strip--but the company's committment to hystersis and the double-blade system remains firm...
...Gillette is dedicated to wet shaving versus electric razors, and in wet shaving we are fully behind the double-blade system," says Safety Razor Division spokesman Charles Conway. Conway shaves with the company's newest model, the Atra Plus...