Word: bladed
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When his Boston Celtics are on the basketball floor, Coach Arnold ("Red") Auerbach, 45, sits hunched forward on the bench as if it were the edge of a razor blade, his face flickering between anguish and rage. He once punched a heckling rival club owner in the mouth, has nearly come to blows with innumerable referees, and by his own reckoning pays something like $400 a season in fines for arguing too much. But if no one has ever accused Auerbach of being a popular coach, no one questions his success. In twelve years under Auerbach, the Celtics have never...
...large, his public ignored the Frost who quarreled with the world. They knew and praised instead the Frost who was a praiser of country things-the joy in swinging birches or treading leaves, the ornery bite of a grindstone against an ax blade, the road not taken, those woods lovely, dark and deep. For readers who like to shake a poem as children shake a piggy bank until the coin of meaning jingles out. Frost had pots of jingly messages. "Good fences make good neighbors." he said, and many a listener never noticed that he contraposed this with: "Something there...
Dwight Macdonald is a genial tilter at windmills, and in his time he has bowled over more than his share. If occasionally a blade clouts him on the back of the noggin, he is undeterred. He barrels on, filling the conversational air with friendly bellowings and snorts even when he has not formed words ready to his tongue. He can keep an interrupter at bay just by an elongated stammer, disarm the most savage attacker with a high, snuffling whinny, and it sometimes takes the cold light of morning to tell where he went wrong. But he remains...
Perhaps not since the first postwar Volkswagen gunned into view has there been such a word-of-mouth consumer success as the Wilkinson Super Sword-Edge razor blade. When it was first introduced in Britain by the stodgy, 1 go-year-old Wilkinson Sword Ltd. (sword cutlers by appointment to Her Majesty Queen Elizabeth II). the Super Sword immediately took over 10% of the British blade market. Men who normally scraped through three shaves with the best blade available found they got more than ten with a Super Sword. Its farne spread to the Continent, then to the U.S.; supplies...
Last week Boston's Gillette Co., the king of razor blade makers, recognized that it could no longer ignore Wilkinson's threat to its markets-no matter how reluctant a threat it might be. Before many months, announced Gillette Chairman Carl J. Gilbert, Gillette will introduce a stainless steel razor blade of its own. Gilbert, too, seemed to regard the new blade as a bit of a bother that would do little to help Gillette earnings. "As we see it now," says he, "the real significance lies in the direction of increased customer satisfaction with our products...